Step 1: Put a Call to Action in the Subject Line
1:25
Skip generic subject lines like 'Action required - feedback for project X.' Try '5 minute survey - feedback for project X' instead. The recipient knows what you want and roughly how long it will take before they even open the email.
If a time estimate doesn't fit, name the person and the ask: '[Elon to Approve] Spending Estimates for Q4.' Elon sees his name in bold in the preview pane and knows exactly what's expected of him. The whole point is to remove the moment of 'wait, what is this about?' that delays every reply.
Tip
Brackets at the front of the subject [Approve], [FYI], [Action], [5 min read] make the request scannable in a mobile inbox.










