How to Make BBQ Rub: 3 Easy Recipes (Sweet, Texas, Spicy)

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By ShowMeStepByStepPublished

Based on a video by HowToBBQRight.

One base barbecue rub built from ten spices you probably already own, plus three quick tweaks that turn it into a sweet Kansas City rib rub, a Texas-style brisket rub, or a spicy chicken and wing rub. The recipe comes from Malcom Reed at HowToBBQRight, working with Shane and Lawson Lynn from Townsend Spice. The whole batch takes about ten minutes and yields roughly three cups - enough to season a few cookouts and give a couple of jars away as Father's Day gifts.

The base recipe is forgiving. Once you've got the ratios in your head you can shift any one spice up or down to push the flavor toward beef, pork, or chicken. The same rub works on ribs, brisket, chicken wings, pork shoulder, burgers, and even roasted vegetables. Pair these rubs with our grilled steak guide, homemade BBQ sauces, or grilled chicken breast.

Stored airtight in a Mason jar away from sunlight, the rub holds peak flavor for about six months. Three labeled jars side-by-side - sweet, Texas, spicy - make a great Father's Day gift bundle for the griller in your life.

Step-by-Step Guide

1

Step 1: Pick Your Style (or Make All Three)

1:10
Step 1: Step 1: Pick Your Style (or Make All Three)

You're going to build one base BBQ rub from ten pantry spices and then push it in one of three directions. Sweet Kansas City is the all-purpose crowd-pleaser - balanced salt and sugar, mild heat, great on ribs and pulled pork. Texas-style brisket pulls the sugar back and doubles the black pepper so the bark stays dark and savory under 12+ hours of low smoke. Spicy chicken doubles the cayenne and adds red pepper flakes for wings, smoked thighs, and beer-can chicken.

All three start with the same ten ingredients. Make the base batch and split it three ways, or commit to one style and run with it.

2

Step 2: Gather the Ten Spices

1:55
Step 2: Step 2: Gather the Ten Spices

The base recipe (yields about 3 cups):

  • 1/2 cup sweet paprika
  • 1/2 cup kosher salt
  • 1/2 cup granulated sugar
  • 1/2 cup granulated garlic (not garlic salt - the dehydrated minced kind)
  • 1/4 cup granulated onion
  • 1/4 cup chili powder
  • 1/4 cup ground cumin
  • 2 tablespoons coarse ground black pepper
  • 2 tablespoons ground dry mustard
  • 1 tablespoon cayenne pepper

If you don't have granulated garlic and onion specifically, garlic powder and onion powder work fine - they're just finer. Use the same volume.

Tip

Paprika quality matters more than you'd think. The standard grocery-store paprika (about 85 ASTA color rating) is fine. If you want a deeper red color and a touch more flavor, look for 120 ASTA Spanish paprika at a spice shop or online - that's what Malcom uses.

3

Step 3: Whisk Everything Together

2:45
Step 3: Step 3: Whisk Everything Together

Add every spice to a large mixing bowl - the 4-quart size works well so you can whisk without throwing rub onto the counter. Whisk vigorously for about a minute. You're looking for uniform color throughout: no streaks of bright red paprika, no white salt pockets, no clumps of brown sugar. The finished rub should be a deep mahogany-red and feel like fine sand between your fingers.

If the sugar clumps, break it up with the back of the whisk or run it through a fine-mesh sieve. Don't be alarmed if the color looks slightly different a day later - paprika releases oil and the whole mix darkens a touch as it rests.

Tip

If you have a stand mixer with a paddle attachment, you can mix the rub on the lowest speed for 30 seconds. It's overkill for one batch but useful if you're making three or four jars at once.

4

Step 4: Taste, Adjust, Lock the Base In

3:05
Step 4: Step 4: Taste, Adjust, Lock the Base In

Pinch a small amount off the top of the bowl and taste it on its own. You're checking for four notes: cumin smoke up front, salt and sugar in equal weight, garlic and onion in the middle, and a slow cayenne tingle at the back. The cayenne is supposed to hit late - if it hits immediately, you've got too much.

Adjust one tablespoon at a time. More cumin for deeper barbecue smoke. More sugar for a sweeter bark. More black pepper for savory backbone. More cayenne only if you're going spicy - don't over-correct here, you can always shake more on the meat later. Once you're happy with the base, you've locked in the foundation for all three twists.

Tip

Tasting raw rub by the pinch is fine - that's what the pros do. If you want to confirm flavor on actual meat, sprinkle a teaspoon on a piece of chicken breast and pan-fry it for 60 seconds per side.

5

Step 5: Texas-Style Brisket Twist - More Pepper, Less Sugar

3:50
Step 5: Step 5: Texas-Style Brisket Twist - More Pepper, Less Sugar

For Texas brisket: pull the sugar back from 1/2 cup to 1/4 cup (or zero if you want a true central Texas dalmatian style), and double the coarse black pepper from 2 tablespoons to 1/4 cup. Brisket cooks low and slow for 12 hours or more, and sugar at that duration burns to a bitter crust under the bark. Pepper, on the other hand, blooms.

The salt-pepper-garlic-onion lean is closer to a competition Texas rub. You'll see less of the deep mahogany color from the paprika dominance, but you'll get a dark, savory bark with a serious peppery edge - the texture you see on briskets pulled from a stick burner in Lockhart or Austin.

Tip

For purist 'salt and pepper only' central Texas brisket: 1/2 cup kosher salt and 1/2 cup coarse 16-mesh black pepper, mixed 50/50. That's it. Don't tell Malcom we suggested it.

6

Step 6: Spicy Chicken and Wing Twist - Double the Heat

4:45
Step 6: Step 6: Spicy Chicken and Wing Twist - Double the Heat

For the spicy chicken and hot-wing rub: double the cayenne from 1 tablespoon to 2 tablespoons, and add 1 tablespoon of crushed red pepper flakes. Chicken skin renders fat as it cooks, and that fat mutes seasoning - so the rub needs to start louder to land at the right volume on the plate.

This version works on smoked wings, beer-can chicken, grilled thighs, and even spicy popcorn shrimp if you're feeling adventurous. For a Father's Day cookout where someone wants 'the spicy one,' label this jar in red and you're set. Toss wings with 1 tablespoon of rub per pound of chicken right before they hit the grill.

Tip

Want even more heat? Add 1 teaspoon of ground chipotle for a smoky kick or 1 teaspoon of gochugaru (Korean chili flakes) for fruity-sweet heat. Don't add ghost pepper unless you actually want to hurt people - cayenne and red pepper flakes are already plenty hot.

7

Step 7: Sweet Kansas City Rib Twist - Brown Sugar Bark

4:30
Step 7: Step 7: Sweet Kansas City Rib Twist - Brown Sugar Bark

For the sweet Kansas City rib and pulled-pork rub: add 1/4 cup packed light brown sugar to the base, plus 1 tablespoon of granulated honey powder if you have it. The extra sugar caramelizes during the last hour of the cook into a glossy, sticky bark that's the hallmark of Kansas City ribs.

Brush sauce on after the rub has had time to set - the sugar in the rub locks the sauce on instead of letting it slide off into the drip tray. Apply 1-2 tablespoons of rub per rack of ribs, or 2 tablespoons per pound of pork shoulder, the night before for best flavor penetration.

Tip

Granulated honey powder is hard to find at grocery stores - look at a spice shop or order online. If you can't get it, just bump the brown sugar to 1/3 cup. The texture is slightly different but the bark still comes out great.

8

Step 8: Jar It, Label It, Six Months of Cookouts

4:10
Step 8: Step 8: Jar It, Label It, Six Months of Cookouts

Funnel each finished rub into a clean wide-mouth Mason jar. Tap the side of the jar a few times to settle the powder, then seal tight. Label with the style (Sweet KC, Texas, Spicy Chicken) and the date you mixed it. The rub holds peak flavor for about six months stored airtight away from direct sunlight; after that the paprika fades and the spices lose their punch.

A zip-top freezer bag works as a backup - press all the air out and roll the top down before sealing. Three labeled jars on a wooden board, wrapped with a ribbon, make a great Father's Day gift bundle. Add a printed copy of this recipe so the recipient can mix more once they run out.

Tip

Keep one small jar by the grill and a backup in the pantry. The grill-side jar gets warm and slightly moist over a cookout summer, which shortens its shelf life - the pantry jar stays fresh.

Products Used

❖ The Recipe

How to Make BBQ Rub: 3 Easy Recipes (Sweet, Texas, Spicy)

American
Serves
Makes about 3 cups of base rub (1 tablespoon per pound of meat)
Prep
10 min
Cook
1 min
Total
11 min

Ingredients

13 items
  • 1/2 cupsweet paprikathe base for color; smoked paprika works if you want more depth
  • 1/2 cupkosher salt
  • 1/2 cupgranulated sugarSweet KC base; drop to 1/4 cup for Texas brisket twist
  • 1/2 cupgranulated garlicNOT garlic salt - granulated is the dehydrated minced garlic
  • 1/4 cupgranulated onion
  • 1/4 cupchili powdergives the rub its authentic barbecue color
  • 1/4 cupground cuminthe smokiness that makes it taste like BBQ
  • 2 tablespoonscoarse ground black pepperdouble to 1/4 cup for Texas brisket twist
  • 2 tablespoonsground dry mustard
  • 1 tablespooncayenne pepperdouble to 2 tablespoons for Spicy chicken twist
  • 1/4 cuppacked light brown sugarADD-ON for Sweet KC rib twist (in addition to the granulated sugar)
  • 1 tablespoongranulated honey powderoptional, for Sweet KC rib twist - adds floral sweetness
  • 1 tablespooncrushed red pepper flakesADD-ON for Spicy chicken/wing twist

Method

  1. 1
    Step 1: Pick Your Style (or Make All Three). You're going to build one base BBQ rub from ten pantry spices and then push it in one of three directions.
  2. 2
    Step 2: Gather the Ten Spices. The base recipe (yields about 3 cups): 1/2 cup sweet paprika 1/2 cup kosher salt 1/2 cup granulated sugar 1/2 cup granulated garlic (not garlic salt - the dehydrated minced kind) 1/4 cup granulated onion 1/4 cup chili powder 1/4 cup ground cumin 2 tablespoons coarse ground black pepper 2 tablespoons ground dry mustard 1 tablespoon cayenne pepper If you don't have granulated garlic and onion specifically, garlic powder and onion powder work fine - they're just finer.
  3. 3
    Step 3: Whisk Everything Together. Add every spice to a large mixing bowl - the 4-quart size works well so you can whisk without throwing rub onto the counter.
  4. 4
    Step 4: Taste, Adjust, Lock the Base In. Pinch a small amount off the top of the bowl and taste it on its own.
  5. 5
    Step 5: Texas-Style Brisket Twist - More Pepper, Less Sugar. For Texas brisket: pull the sugar back from 1/2 cup to 1/4 cup (or zero if you want a true central Texas dalmatian style), and double the coarse black pepper from 2 tablespoons to 1/4 cup.
  6. 6
    Step 6: Spicy Chicken and Wing Twist - Double the Heat. For the spicy chicken and hot-wing rub: double the cayenne from 1 tablespoon to 2 tablespoons, and add 1 tablespoon of crushed red pepper flakes.
  7. 7
    Step 7: Sweet Kansas City Rib Twist - Brown Sugar Bark. For the sweet Kansas City rib and pulled-pork rub: add 1/4 cup packed light brown sugar to the base, plus 1 tablespoon of granulated honey powder if you have it.
  8. 8
    Step 8: Jar It, Label It, Six Months of Cookouts. Funnel each finished rub into a clean wide-mouth Mason jar.
☐ The Checklist

How to Make BBQ Rub: 3 Easy Recipes (Sweet, Texas, Spicy)

Tools
7
Materials
13
Steps
8
Video
8 min

Your Guide

HowToBBQRight

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